On-Demand Session
Channel Marketing As A Service: How To Optimize Segment-Specific Partner Programs
Implementing a through-channel marketing program that enlists partners to address a targeted segment may require the attention of outsourced support. Rather than add more to the plate of busy in-house staff, join this session to learn how to you can outsource segmented programs to channel-marketing-as-a-service providers to help:
- Identify and recruit the most appropriate partners;
- Develop and distribute the segment-specific campaigns;
- Optimize contact with partners to drive engagement; and
- Enable campaign metric monitoring to measure performance.
Speakers

Cassie Jeppson
Dir NA Channel Programs, Lenovo

Josh Downing
Marketing Manager, Lenovo

Nancy Piepho
Director of Strategic Alliance & Accounts, OneAffiniti
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There is a better way to do channel marketing.
Let’s connect and talk about how OneAffiniti can help you provide a channel marketing program to your partners that grow you and your partners’ business. Effortlessly.
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