Watch our session from B2BMX

On-Demand Session

Channel Marketing As A Service: How To Optimize Segment-Specific Partner Programs

Implementing a through-channel marketing program that enlists partners to address a targeted segment may require the attention of outsourced support. Rather than add more to the plate of busy in-house staff, join this session to learn how to you can outsource segmented programs to channel-marketing-as-a-service providers to help:

  • Identify and recruit the most appropriate partners;
  • Develop and distribute the segment-specific campaigns;
  • Optimize contact with partners to drive engagement; and
  • Enable campaign metric monitoring to measure performance.


Cassie Jeppson

Dir NA Channel Programs, Lenovo

Josh Downing

Marketing Manager, Lenovo

Nancy Piepho

Director of Strategic Alliance & Accounts, OneAffiniti

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Do you want to see what you’re missing? Connect with us.

There is a better way to do channel marketing. 

Let’s connect and talk about how OneAffiniti can help you provide a channel marketing program to your partners that grow you and your partners’ business. Effortlessly.


To learn more about OneAffiniti, feel free to explore the rest of our website and our page for leading brands.