In this guide, we’ll challenge three common myths about channel marketing software. We’ll cover the evidence countering these myths and insights to help guide channel marketers in the right direction.

After years of experience creating through-partner marketing programs with the world’s largest companies, we’ve identified seven little known secrets for building a wildly successful channel marketing program.

Learn more, expect more, and get more from your through channel marketing program. Despite all the channel marketing technology and tools available, channel marketers struggle to reach channel partners and prove that marketing activities generate revenue.

How can brands help partners stay top-of-mind with their customers and build a relationship based on trust, consistency, and engagement, all of which will lead to more sales? Any marketer that oversees channel marketing would be wise to apply the following four key lessons for long-term marketing success and improved channel sales opportunities.

Recently, Forrester Consulting conducted a survey of 100 partners & brands to evaluate usage, successes, and shortcomings of TCMA platforms in today’s Financial, Insurance, and Tech industries.

Looking to achieve an 8:1 ROI goal, specifically for Server/Storage/Networking equipment sales.

Texas-based IT vendor generates high engagement and measurable sales from Tier 2 partners and their customers.