Your channel marketing strategy amplified:
7 best-kept secrets from partners
If you’re wondering why you aren’t seeing significant sales results from more of your partners, you’re not alone.
After years of experience creating through-partner marketing programs with the world’s largest companies, we’ve identified seven little known secrets for building a wildly successful channel marketing program.
These elements can help fill any gaps and upgrade your current program to better align with your partners:
- Most brands’ assumptions about partners’ needs are wrong
- Smaller partners have more growth potential than top performers
- Pipeline-based ROI is not enough
- Content should be helping the partner first, not the brand
- Partners want – and need – more than just a portal
- Partners should be privacy savvy, but they aren’t
- If partners aren’t consistently using the program, it’s not good enough
Do you want to see what you’re missing? Connect with us.
There is a better way to do channel marketing.
Let’s connect and talk about how OneAffiniti can help you provide a channel marketing program to your partners that grow you and your partners’ business. Effortlessly.