Media Room

$8M increase in sales over one year!

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9x Partner Participation Improvement!

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OneAffiniti Wins National Digital Content Award

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Exclusive: How Distributors Can Benefit from Through Channel Marketing

“Partner programs are among the best ways to offer channel partners easy access to marketing materials. ”

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Incentive Solutions Announces New Chief Product Officer

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OneAffiniti Wins American Marketing Association of Austin Awards

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$75M Pipeline Growth in 8 Months!

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How an Incentive Program Can Help Proof Your Channel Against Economic Stress

“Channel incentive programs can build incremental revenue and loyalty when you need it most.”

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Incentive Solutions Unveils Guide to Increasing Sales in a Recession

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OneAffiniti Best Design Concept + New Austin ‘Conrad’ Hi-Rise

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Demand Gen Report Announces Winners Of 11th Annual Killer Content Awards

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Meet The Winners Of The 2022 Killer Content Awards

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Incentive Solutions Names Nancy Piepho as Vice President of North America Client Solutions

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Contributed Article: Empowering Brands And Partners With Through-Channel Marketing Automation

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What Do You Get When You Merge Through-Channel Marketing and Incentive Platforms?

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OneAffiniti and Contentstack Partner to Deliver Content Marketing Capabilities for Global Channel Partners

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Incentive Solutions’ CEO Talks About the Changing Channel Marketing Space

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Sydney ISV OneAffiniti acquired by US-based Incentive Solutions

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Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing

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Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing Landscape

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Incentive Solutions Acquires OneAffiniti

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Incentive Solutions Acquires TCMA Solutions And Services Provider OneAffiniti

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Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing Landscape

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Contributed Article: Brands Still Need to Help Smaller Channel Partners Reach Customers, Even With End of Pandemic in Sight

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OneAffiniti Adds Account Profiling Dashboard To TCM Platform

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OneAffiniti Launches Platform Addition that Delivers Intent Data, Lead Scoring, Insights and Recommended Actions for Channel Partners

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Precision Partnering Boosts Though-Channel Marketing Performance

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Aussie ISVs OneAffiniti, Renewtrak and iasset.com crack Forrester’s top channel software list

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Coronavirus: Slew of initiatives available to IAG broker partner

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Contributed Article: Service-led Approach to Through-Channel Marketing Generates Higher ROI

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Partner Program Technology And Services Companies Form Channel Marketplace

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Contributed Article: Tech Bites – How To Keep Your Business Successful Through The Coronavirus Crisis

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Outstanding Through-Channel Marketing Program

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

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Contributed Article: 4 Bad Assumptions IT Brands Make About Channel Partners

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Combining Customer Service with Through-Channel Marketing

Service-Led Approach Can Drive Partner Engagement With Channel Marketing Solutions

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Proven Lead Generation Tool for the Channel

Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

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Only 12% of IT channel partners use brand-provided marketing platforms

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Customizable Content

Survey: Brand-Provided Marketing Programs Fail Partners

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Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

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Program Ease of Use

Average Cyberattack Cost Tops $1 Million: What It Means for MSPs

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HP Testimonial Video

Is Vendor-Funded Marketing (Through-Channel) Platforms Being Used By Partners?

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Report Finds Channel Partners Are Marketing Challenged

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SMB Partners Say Lack of Time Limits Use of Vendors’ Marketing Platforms

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Helping partners engage with their clients

Less Than a quarter of IT Channel Partners use Brand-Funded Marketing Platform

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OneAffiniti Survey Reveals Major Partner Marketing Pitfall

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Through-Channel Marketing Support Earns Partner Loyalty, Survey Finds

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Channel Software Tech Stack (2019) – Infographic

“The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales processes and partner programs.”

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Contributed Article: Three Necessary Ingredients for Marketing AI to the Channel

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Targeted, concise content

OneAffiniti Names Simon Hjorth New VP of Client Sales

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“This is like having a marketing genie in a bottle that keeps granting wishes!  The newsletter breaks out and self-brands weekly on our business social media sites. Amazing product.”

Cami Parks

Marketing Manager, Eastern Data Inc

OneAffiniti Names Simon Hjorth New VP of Client Sales

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Contributed Article: Selling AI to SMBs: It’s About the Story, Not the Tech

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More honesty from both sides will bridge the divide between buyers and sellers, says Devbridge CEO

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Evergreen Services Group: New deal to up MSP revenue to $40M – “Other News”

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Information-based marketing to develop relationships

5 Channel Partner Updates – July 13 2018 – #5

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Today’s channel rundown – 13 July 2018 – Channel’s Optimism

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Mid-year market update: 52 percent of channel partners see increase in IT spending in 2018

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Contributed Article: 5 ways you can ignite your ‘non-marketing’ channel partners

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OneAffiniti hires Gilroy Associates to further develop offering for global IT vendors and tier 2 channel partners

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“Great program, really easy to use. Received good feedback from recipients and had enquiries from a number of existing clients...”

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“OneAffiniti has complimented Net Communications' marketing strategies in recent years...”

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“After the January mail out, a commercial client reached out and gave us an opportunity to quote on their personal assets, home contents and private vehicle.”

Luke Kelly

Director, Delaney Kelly Golding

“The e-newsletter was professionally presented with excellent content and interesting articles...”

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Referral-based inbound leads

Case Study: Expansion into the Enterprise Market

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“Since we started using the program, we’ve had 20-30 enquiries and quoted several new businesses.”

Andrew Ball

CEO & Managing Director, Shortland Insurance Brokers

“We like the survey, it is unique and gives us good insight into our customers’ budgets...”

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“We recently acquired a new client as a result of this newsletter campaign...”

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A “priceless” program

“I believe the monthly newsletter helps keep the OnWard & vendor brands top of mindshare with clients. To us that is equally important as net new sales. ”

Don Kovacs

President, OnWard Computer Systems

“OneAffiniti has been helping to deliver campaigns to our customers every month dating back to 2013...”

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“OneAffiniti has assisted in granting our business the ability to evolve to an ever changing, ever expanding industry...”

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Time-saving, professional program

“The OneAffiniti Team has been very professional, responsive and knowledgeable in creating our vendor marketing campaigns...”

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OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu

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“OneAffiniti has provided us with top of mind campaigns each month...”

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OneAffiniti Democratizes Channel Marketing With New Services for All IT Partners

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“I like the program the flyers are well produced and the program is easy to use.”

Jeff Grant

Vice President, Tri-Delta Resources

“I love the service and it is always improving. Great job!”

Mike Farlow

President, ComTech Network Solutions

“This campaign has been made easy by OneAffiniti… The interface to create, modify and schedule my campaign is great.”

Cletus Scalo

President & CEO, TTIntegrate

Lead Gen Program yields Large Sales

“I like the way that we can customize our subjects before they are sent out... The people at One Affiniti are great too.”

The Ergo Group

“This has been a great program and very easy to manage. No other vendor does this!”

Lester Keizer

CEO, Business Continuity Technologies

OneAffiniti Launches New Partner Services, Unveils Brand Refresh

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“I love how simple it is to send out our monthly campaigns and the ability to choose content that is a match for our industry... ”

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Case Study: Global IT brand succeeds with Tier 2 channel partners

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“The OneAffiniti program is an instrumental and indispensable component for implementing a multi-touch marketing program to our existing customers and prospects!”

Will Noble

Chief Operations Officer, Cymbidium Systems

A/NZ channel partners optimistic about 2018’s prospects

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Today’s channel rundown – 5 April 2018

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OneAffiniti launches new partner services, unveils brand refresh

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OneAffiniti: IT resellers look back at solid 2017

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IT Resellers Look Back At Solid 2017

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Cloud Harmonics: Distributor becomes Ingram business unit

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Security & cloud provided most channel opportunities in 2017

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Case Study: Expanding business into new industries

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Channel Sees Healthy Revenue Exit to 2017

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VARs: The Best of EDGE360

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Case Study: Vendor Pilot Program focuses on mid-market space

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OneAffiniti set to double workforce

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Direct-marketing company stocks up on talent in the Texas capital

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OneAffiniti is a Sydney-based agency that specialises in providing marketing-as-a-service programs to the IT industry.

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“I've found OneAffiniti to be consistently helpful in expanding our visibility...”

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Digital marketer OneAffiniti’s international expansion provides a lesson for all SMEs

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