About us

Scalable through-channel marketing programs, amplifying growth for brands & partners

Servicing more than 3,500 channel partners globally, OneAffiniti offers a service-enabled technology platform to create customized, scalable through-channel marketing programs, amplifying growth for brands and partners.

Our unique combination of technology, people, data and services drive more than 80% monthly partner participation and 22:1 ROI on attributable sales. This also enables us to provide valuable end-user and partner insights to you. 

Our multi-platform marketing campaigns feature enterprise-quality industry and product content to engage with channel partners’ audience, showcasing their expertise and keeping them top of mind.

Our purpose is to democratize marketing
to empower channel partners’ growth.

Our values

Make it win: win

We succeed when our customers do. So we’re dedicated to making it happen.

Challenge the norm

There’s always a better way to do something. It just takes a fresh approach.

Step up and own it

We’re a proactive, empowering business. Our team step up, and own their projects.

Stand in others’ shoes

Whether clients, or their customers, we engage with people, by being in tune with their needs.

Good On Ya!

For consistently doing a great job, or when the other values just don’t suit.

Our Locations

Our team

Mark has 30+ years of experience overseeing operations in the incentive industry. He joined Incentive Solutions as President and COO in 2002 and took the reins as CEO in 2018. Not only a thought leader in channel engagement and incentives, he's also a philanthropist who participates yearly in the Distinguished Clown Corps to benefit Children's Healthcare of Atlanta.

Mark Herbert

Chief Executive Officer

Before becoming the CFO of Incentive Solutions in 2012, Scott filled various leadership and finance positions in franchising, healthcare, and software development companies. He holds a Bachelor of Business Administration degree in Accounting from Kennesaw State University and is a Certified Public Accountant in Georgia.

Scott Bedora

Chief Financial Officer

Nichole
As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions' 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

Nichole Gunn

Chief Marketing Officer

Kelly Held
Kelly brings over 20 years of technology expertise to his CIO role. He has developed solutions and managed technologies supporting a wide range of incentive programs. Kelly has authored and edited of several IT books and exams, including web development, database programming, and computer networking. He graduated cum laude from The University of Georgia with a B.S. in Physics and has earned professional certifications from Microsoft, Oracle, Cisco, and (ISC)².

Kelly Held

Chief Information Officer

As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

Michael Heldebrandt

Chief Revenue Officer

Headshot of John Madden
John's track record includes delivering numerous, successful digital products in media and financial sectors. Before joining OneAffiniti, he served as CTO at HotelsCombined, which led to significant growth and an acquition by the Booking.com Group. He earned his B.A. in Economics & Mathematics from the National University of Ireland Galway. In his free time, he enjoys bushwalking with his family and playing golf in Sydney's Northern Beaches region.

John Madden

Chief Technology Officer

Joel founded OneAffiniti 12 years ago and grew the company into a global leader in through-channel marketing, working with Fortune 500 clients like Google, Microsoft, Lenovo, and Dell. In his spare time, he plays tennis and bad golf, and visits the #1 ice cream shop in the world with his family.
Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

Miles Beacroft

General Manager, EMEA

Passionate about client success for decades, Nancy began focusing on the channel several years ago with some of IT's largest brands. Since joining OneAffiniti in 2017, she has helped clients and partners develop and optimize channel marketing programs that meet increasing, competing demands while proving ROI. Raising three teenagers with her husband in Raleigh, she enjoys good wine, the small moments with her kids, and time in the sand.

Nancy Piepho

Vice President, North America Client Solutions

Tara Yukawa

Vice President, Marketing Solutions

As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

Michael Heldebrandt

Chief Revenue Officer

Passionate about client success for decades, Nancy began focusing on the channel several years ago with some of IT's largest brands. Since joining OneAffiniti in 2017, she has helped clients and partners develop and optimize channel marketing programs that meet increasing, competing demands while proving ROI. Raising three teenagers with her husband in Raleigh, she enjoys good wine, the small moments with her kids, and time in the sand.

Nancy Piepho

Vice President, North America Client Solutions

Sophia Barraza

Client Director

Valerie Coleman

Client Director

David DelBene

Client Director

Mary Flannigan

Client Director

Ric Burrows

Client Director

Ian Glasgow

Client Director

David Kettle

A/NZ Channel Sales Director

Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

Miles Beacroft

General Manager, EMEA

Grace Starling

Team Lead - Partner Marketing Consultants

Mark has 30+ years of experience overseeing operations in the incentive industry. He joined Incentive Solutions as President and COO in 2002 and took the reins as CEO in 2018. Not only a thought leader in channel engagement and incentives, he's also a philanthropist who participates yearly in the Distinguished Clown Corps to benefit Children's Healthcare of Atlanta.

Mark Herbert

Chief Executive Officer

Aimee Butler

Campaign Program Manager

Greta Lee

Sr. Partner Marketing Consultant

Jamie Jett

Project Manager

Jennine Martin

Senior Partner Marketing Consultant

Jonathan Manarang

NA Partner Success Manager

Korina Skhinas

Partner Marketing Director

Charlie Stowe

Vendor Performance Manager

Ric Burrows

Client Director

Candice Cummings Harris

Marketing Account Executive

Charlie Santos

Senior Partner Experience Manager

Rachel Hanson

Client Director

Before becoming the CFO of Incentive Solutions in 2012, Scott filled various leadership and finance positions in franchising, healthcare, and software development companies. He holds a Bachelor of Business Administration degree in Accounting from Kennesaw State University and is a Certified Public Accountant in Georgia.

Scott Bedora

Chief Financial Officer

Nichole
As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions' 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

Nichole Gunn

Chief Marketing Officer

Kelly Held
Kelly brings over 20 years of technology expertise to his CIO role. He has developed solutions and managed technologies supporting a wide range of incentive programs. Kelly has authored and edited of several IT books and exams, including web development, database programming, and computer networking. He graduated cum laude from The University of Georgia with a B.S. in Physics and has earned professional certifications from Microsoft, Oracle, Cisco, and (ISC)².

Kelly Held

Chief Information Officer

As Chief Revenue Officer, Michael brings over 25 years of executive leadership with international sales and marketing experience to the team. Having worked at global companies including FedEx and Dell, his expertise in channel marketing and strong desire to see brands and channel partners succeed will contribute to the growth of services offered by Incentive Solutions. Michael enjoys yard work, swimming, traveling with his family, and sarcasm.

Michael Heldebrandt

Chief Revenue Officer

Headshot of John Madden
John's track record includes delivering numerous, successful digital products in media and financial sectors. Before joining OneAffiniti, he served as CTO at HotelsCombined, which led to significant growth and an acquition by the Booking.com Group. He earned his B.A. in Economics & Mathematics from the National University of Ireland Galway. In his free time, he enjoys bushwalking with his family and playing golf in Sydney's Northern Beaches region.

John Madden

Chief Technology Officer

Joel founded OneAffiniti 12 years ago and grew the company into a global leader in through-channel marketing, working with Fortune 500 clients like Google, Microsoft, Lenovo, and Dell. In his spare time, he plays tennis and bad golf, and visits the #1 ice cream shop in the world with his family.
Miles' experience includes senior marketing and management roles within Fortune 500 companies and leading B2B marketing agencies. These roles helped him develop an entrepreneurial, creative, and client-centric mind-set, as well as end-to-end problem solving skills and agile team management. He's passionate about mentoring future industry leaders while learning from them every day. Outside work, Miles enjoys traveling and enthusiastically supporting numerous elite sporting fixtures his sons participate in.

Miles Beacroft

General Manager, EMEA

Passionate about client success for decades, Nancy began focusing on the channel several years ago with some of IT's largest brands. Since joining OneAffiniti in 2017, she has helped clients and partners develop and optimize channel marketing programs that meet increasing, competing demands while proving ROI. Raising three teenagers with her husband in Raleigh, she enjoys good wine, the small moments with her kids, and time in the sand.

Nancy Piepho

Vice President, North America Client Solutions

Rosmond Bandong

Director of Global Support Hub

Sophia Barraza

Client Director

Valerie Coleman

Client Director

David DelBene

Client Director

Mary Flannigan

Client Director

Ian Glasgow

Client Director

David Kettle

A/NZ Channel Sales Director

Grace Starling

Team Lead - Partner Marketing Consultants

Ranjith Theivendrarajah

Business Intelligence Director

James Wafer

Global Product Director

Tara Yukawa

Vice President, Marketing Solutions

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