Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Channel Marketers, Go Fish!
Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …
December 5, 2017
How Thought Leadership Can Help Customer …
If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …
November 29, 2017
Why your channel is your most effective …
There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …
October 30, 2017
How to Make Channel Marketing as Direct …
If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …
October 5, 2017
eMail Bounces: Make it an Opportunity
Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …
September 28, 2017
The Power Hour
You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …
September 21, 2017
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