Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Channel Marketers, Go Fish!

Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …

December 5, 2017

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

Why your channel is your most effective …

There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …

October 30, 2017

How to Make Channel Marketing as Direct …

If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …

October 5, 2017

eMail Bounces: Make it an Opportunity

Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …

September 28, 2017

The Power Hour

You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …

September 21, 2017