Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …
If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …
There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …
If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …
Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …
You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …