Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Why purchased lists don’t work (and ho …

When you run a small business or startup, every penny counts. To get money coming in the door quickly, some SMBs give in …

June 30, 2020

Budget-friendly ways to build out your S …

Brand strategy often begets business success. However, it’s also important for building long-lasting relationships wit …

May 30, 2020

Why it pays to maintain a compliant mail …

The GDPR’s continued rollout is a golden opportunity to remove dead leads from your mailing lists and replace them wit …

May 20, 2020

CCPA Readiness for SMBs

How does the CCPA affect you, your company, and your subscribers? We’ll give you some high-level details to get you st …

March 5, 2020

How email bounces (in small doses) are a …

Fewer things are more annoying than receiving a bounce back email when trying to send a message to your subscribers. Bef …

August 29, 2019

Four reasons to accept — and even embr …

With email marketing, there’s always a fear of decreasing in list size. Here are four reasons to accept and even embrace …

July 25, 2019