Marketing Development Funds

Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …

February 7, 2023

Growing A Lead List Organically: Why Buy …

For an IT reseller hungry for business, buying potential prospects may seem like a natural course of action to boost its …

January 19, 2018

How to Effectively Market on a Limited B …

Every month we talk to thousands of small businesses that have virtually no in-house marketing. They have no dedicated s …

January 2, 2018

Top 5 co-marketing tactics for the IT ch …

Co-marketing is central to the relationship between IT vendors and their channel of reseller partners. The partner recei …

December 8, 2017

Channel Marketers, Go Fish!

Early on in my channel marketing days I believed strongly in the old adage, “Give a man a fish, feed him for a day. Te …

December 5, 2017

How Thought Leadership Can Help Customer …

If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …

November 29, 2017

Why your channel is your most effective …

There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …

October 30, 2017