Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

3 Secret Tips to Maintaining Your Databa …

A successful sales strategy involves a clean email database. Keeping a well-maintained database is easier than it sounds …

February 11, 2022

Partner Program Success Depends on Utili …

How do you take your partner program from “adequate” to “revenue contributor”? You need features that encourage …

January 19, 2022

Hit the Ground Running: Start 2022 Right …

Out with the old and in with the new — old data, that is. Since 30% of data becomes outdated each year, performing a d …

January 10, 2022

Top B2B Marketing Trends to Look Out For …

Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …

January 1, 2022

Why Case Studies Are Valuable B2B Conten …

For B2B companies, it’s becoming increasingly clear that content is king: in one survey, 80% of B2B buyers said they r …

December 1, 2021

How Posting on LinkedIn Can Help Boost Y …

LinkedIn might not be your first thought when it comes to content marketing. However when used correctly, the platform, …

November 23, 2021