Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …
For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …
What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor …
While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …
There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …
If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …