Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Business IT Trends for 2018: 5 Ways to S …

Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …

June 5, 2018

Giving B2B Customers the Content They Tr …

For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …

February 8, 2018

IT Buyers are looking for security solut …

What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor …

January 9, 2018

What the channel can learn from Airbnb t …

While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …

November 24, 2017

Why your channel is your most effective …

There are rarely clear answers to questions about marketing. In many cases –– from crafting a message to building a …

October 30, 2017

How to Make Channel Marketing as Direct …

If only channel marketing were as simple as direct marketing. Don’t get me wrong. Figuring out how to convince people …

October 5, 2017