Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
Discussing how and why of all the types of marketing available, channel partners want and need the most help with digita …
Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …
Through-channel marketing automation has the potential to transform the world of channel marketing, if brands can educat …
Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …
In the past 6 years, our through-channel marketing program has helped small & medium sized partners sell more than $1Bil …
Everyone likes being rewarded for the work that they’re doing. Here are three key lessons why you should offer incentive …