Marketing Development Funds

Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …

February 7, 2023

Top B2B Marketing Trends to Look Out For …

Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …

January 1, 2022

Has Partner Marketing Outgrown the Paret …

Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …

December 16, 2021

4 Ways to Be a Better Marketing Resource …

Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …

November 16, 2021

OneAffiniti is joining forces with Incen …

OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …

May 11, 2021

Businesses have more positive outlook on …

In June 2020, we conducted a survey of more than 2400 SMBs to understand how the economic climate is expected to affect …

August 14, 2020

74% of SMBs report flat or increasing IT …

SMBs are recognizing IT investment as critical to their success, leaving the majority (74%) of IT budgets flat or increa …

June 11, 2020