Marketing Development Funds
Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …
February 7, 2023
Channel Insights
Top B2B Marketing Trends to Look Out For …
Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …
January 1, 2022
Has Partner Marketing Outgrown the Paret …
Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …
December 16, 2021
4 Ways to Be a Better Marketing Resource …
Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …
November 16, 2021
OneAffiniti is joining forces with Incen …
OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …
May 11, 2021
Businesses have more positive outlook on …
In June 2020, we conducted a survey of more than 2400 SMBs to understand how the economic climate is expected to affect …
August 14, 2020
74% of SMBs report flat or increasing IT …
SMBs are recognizing IT investment as critical to their success, leaving the majority (74%) of IT budgets flat or increa …
June 11, 2020
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