Marketing Development Funds
Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …
What is a channel marketing strategy? Channel marketing is the practice of partnering with a third party to access a wid …
Channel partner marketing is a marketing strategy in which a brand markets their product/services through a partner busi …
Channel marketing strategies can help B2B brands weather a recession by integrating data, measuring ROI, and engaging ch …
Co-op marketing has become a popular strategy of mutually assuring success between channel partners. …
Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …
Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …