Marketing Development Funds

Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …

February 7, 2023

What Is a Channel Marketing Strategy?

What is a channel marketing strategy? Channel marketing is the practice of partnering with a third party to access a wid …

November 8, 2022

What Is Channel Partner Marketing?

Channel partner marketing is a marketing strategy in which a brand markets their product/services through a partner busi …

October 25, 2022

Channel Marketing Strategies to Protect …

Channel marketing strategies can help B2B brands weather a recession by integrating data, measuring ROI, and engaging ch …

October 18, 2022

Co-Op Marketing

Co-op marketing has become a popular strategy of mutually assuring success between channel partners. …

August 31, 2022

Through Channel Marketing Software Compa …

Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …

May 10, 2022

Partner Program Best Practices: Executin …

Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …

February 9, 2022