Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Through Channel Marketing Software Compa …
Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …
May 10, 2022
Partner Program Best Practices: Executin …
Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …
February 9, 2022
Top B2B Marketing Trends to Look Out For …
Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …
January 1, 2022
Has Partner Marketing Outgrown the Paret …
Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …
December 16, 2021
4 Ways to Be a Better Marketing Resource …
Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …
November 16, 2021
OneAffiniti is joining forces with Incen …
OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …
May 11, 2021
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