Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Through Channel Marketing Software Compa …

Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …

May 10, 2022

Partner Program Best Practices: Executin …

Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …

February 9, 2022

Top B2B Marketing Trends to Look Out For …

Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …

January 1, 2022

Has Partner Marketing Outgrown the Paret …

Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …

December 16, 2021

4 Ways to Be a Better Marketing Resource …

Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …

November 16, 2021

OneAffiniti is joining forces with Incen …

OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …

May 11, 2021