Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …
Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …
Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …
Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …
Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …
OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …