Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
How will the fear and uncertainty surrounding the financial reaction to COVID-19 affect the channel? Now, more than ever …
The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …
Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …
For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …
If you’re a major IT brand, you may be tempted to conclude that if internet has replaced traditional media, then the s …
While many complain that technology has allowed people to move farther apart from each other, there are plenty of exampl …