Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

How & why to set up a LinkedIn profile f …

All businesses need a professional network. Young companies who want to gain credibility, increase their lead potential …

August 30, 2020

Businesses have more positive outlook on …

In June 2020, we conducted a survey of more than 2400 SMBs to understand how the economic climate is expected to affect …

August 14, 2020

How to grow your subscriber list organic …

Good things take time. Especially those made from scratch. The same can be said of your subscriber list. …

July 30, 2020

How to make your marketing database work …

Email marketing databases inevitably decline, but a good strategy can help stem the slide and even grow your subscriber …

July 1, 2020

Why purchased lists don’t work (and ho …

When you run a small business or startup, every penny counts. To get money coming in the door quickly, some SMBs give in …

June 30, 2020

74% of SMBs report flat or increasing IT …

SMBs are recognizing IT investment as critical to their success, leaving the majority (74%) of IT budgets flat or increa …

June 11, 2020