Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Why Product Marketing Alone Doesn’t Work

Once upon a time, focusing on a product’s features and price was enough to engage buyers. But now, your audience has c …

September 30, 2021

How Much Time Should I Spend on Marketin …

Running effective marketing campaigns can have a big impact on your bottom line. However, it also takes a significant ti …

August 1, 2021

How Much Does Content Marketing Actually …

Do you ever wonder if you’re spending too much — or too little — on your marketing each year? Content marketing is …

July 15, 2021

Why Content Marketing Is Crucial For You …

Good content will keep customers engaged with your brand. Here’s why content marketing is so essential and how you can …

June 1, 2021

OneAffiniti is joining forces with Incen …

OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …

May 11, 2021

5 ways to optimize your company’s Link …

Simply having a LinkedIn page isn’t enough to secure B2B success. You won’t get leads or achieve thought leader stat …

September 30, 2020