Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Has Partner Marketing Outgrown the Paret …
Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …
December 16, 2021
Why Case Studies Are Valuable B2B Conten …
For B2B companies, it’s becoming increasingly clear that content is king: in one survey, 80% of B2B buyers said they r …
December 1, 2021
How Posting on LinkedIn Can Help Boost Y …
LinkedIn might not be your first thought when it comes to content marketing. However when used correctly, the platform, …
November 23, 2021
4 Ways to Be a Better Marketing Resource …
Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …
November 16, 2021
Why You Should Use The Challenger Sales …
Customers today have access to more information than ever before — and that means the role of the salesperson is evolv …
October 31, 2021
What Apple’s Mail Privacy Protection U …
Apple’s latest update includes a new feature, Mail Privacy Protection. Learn how it works and what it means for the mark …
October 19, 2021
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