Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Has Partner Marketing Outgrown the Paret …

Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …

December 16, 2021

Why Case Studies Are Valuable B2B Conten …

For B2B companies, it’s becoming increasingly clear that content is king: in one survey, 80% of B2B buyers said they r …

December 1, 2021

How Posting on LinkedIn Can Help Boost Y …

LinkedIn might not be your first thought when it comes to content marketing. However when used correctly, the platform, …

November 23, 2021

4 Ways to Be a Better Marketing Resource …

Vendors can increase their value to channel partners as a marketing resource by following these four best practices. …

November 16, 2021

Why You Should Use The Challenger Sales …

Customers today have access to more information than ever before — and that means the role of the salesperson is evolv …

October 31, 2021

What Apple’s Mail Privacy Protection U …

Apple’s latest update includes a new feature, Mail Privacy Protection. Learn how it works and what it means for the mark …

October 19, 2021