When it comes to generating new business, social proof outranks all other methods. 91% of shoppers read online reviews b …

May 24, 2022

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Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …

February 9, 2022

How do you take your partner program from “adequate” to “revenue contributor”? You need features that encourage …

January 19, 2022

Out with the old and in with the new — old data, that is. Since 30% of data becomes outdated each year, performing a d …

January 10, 2022

Now that we’ve ushered in the 2022 New Year, businesses are looking at new ways to revamp their marketing with fresh i …

January 1, 2022

Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …

December 16, 2021

For B2B companies, it’s becoming increasingly clear that content is king: in one survey, 80% of B2B buyers said they r …

December 1, 2021