Measurable results. Attributable sales. 22:1 ROI.
We get it – 80% of your partners have neither the bandwidth, nor marketing know-how to adequately distribute your created content to their audience. Additionally, you’re often limited to measuring the ROI of these programs in the form of pipeline. What if you could have more visibility into how many sales were a direct result of each marketing campaign the partner sent out? What if you could understand which of your product content were driving the most engagement each month, so you could see what was resonating with the mid-market and SMB audience? Imagine being able to report success metrics based on actual closed sales rather than pipeline?
Gain visibility into your marketing investment with attributable sales. The OneAffiniti through-channel marketing program delivers an average of 22:1 ROI on closed sales – not just the pipeline. In fact, our attribution model reports sales down to an SKU level.
Our Attribution Model
Our Attribution Model
We have a unique closed sales attribution model based on invoice collection and campaign matching - you get a clear picture of what your investment returned.
Always on, always selling
Always on, always selling
Campaigns are curated and sent each month, like clockwork. Consistent campaigns mean more exposure, more sales, and more ROI.
Sales, not pipeline
Sales, not pipeline
We measure with true sales, not just pipeline. And because we're able to match sales invoices with sent campaigns, we can track attribution.
More data, more visibility
More data, more visibility
Because 80% of the partners signed up send campaigns every month, you'll have strong partner and end-user data to inform future decisions.
Increase your visibility and grow your ROI
80% partner participation. 5 minutes per month. 5 star reviews.
In most cases your partners have limited marketing resources and are not actively using your self-service portals, preventing them from participating successfully in your programs. That’s why we have created the OneAffiniti partner marketing program.
Our program seamlessly and easily engages and activates leads. How? By combining a mix of brand, lead gen and industry content – giving the campaign a unique partner voice. In less than 5 minutes, your partners can easily send out lead-generating marketing campaigns built around partner language. Does it work? When compared to the 12% industry average, our 80% participation rate speaks for itself.
Easy for Partners
Done in 5 mins
It’s as easy as clicking “Approve”. Plus, we have support teams for each partner, for consistent help and guidance. We're more than just a platform.
We'll take care of everything
Help us help you
Just let us know which products to feature, or if you have any relevant campaigns we should be pushing, and we’ll make sure your partners send it.
Tailored content
To the partners' audience
We offer a customized mix of brand and industry content to each partner. This varied content model results in higher campaign performance & exceptional partner utilization.
Unparalleled participation
Unparalleled participation
80% of the partners signed up send campaigns every single month. We’ll bet your program comes closer to the industry average of 12%, amiright?
Activate more of your partners
Spread concentration risk. Access mid-market & SMB. Scale your investment.
We know you’re focused growth and ROI – but what if your partners had the resources to focus on all of their leads? Concentrating your effort and investment into only a few of your partners can be risky. Why not spread that risk, and activate the profitable mid-market and SMB partner segments? OneAffiniti provides our partners with a scalable program that can help you achieve this. With our program averaging a ROI of 22:1 on closed sales, the numbers speak for themselves.
More is better
More is better
When you only focus on your larger partners, you are limiting your ROI potential. Engage with more partners, and mitigate risk.
Unlock the potential
Unlock the potential
A lot of money is left on the table when partners aren't able to reach the profitable mid-market & SMB segments. Enable these partners with the right tools and watch your ROI grow.
For everyone
For everyone
Empowering all partners with exceptional marketing tools will scale your investment. With our 80% participation rate, the number of people receiving your content will soar.
Exceptional results
Exceptional results
In case you haven't heard, our program averages a 22:1 ROI for participating brands. Think on that for a moment.
Access mid-market & SMB at scale.
Enterprise-grade marketing. ABM for all partners. More closed sales.
We know that not all leads are created equal. Luckily, we generate leads from partner-uploaded lists, so they can trust the quality of their contacts. By working with partners’ first- and second-degree connections, we help them hit the right targets.
Elevate your partners’ ability to focus on the right opportunities with next-level Account Based Marketing (ABM). Our partner marketing program empowers partners to create more opportunities and land more sales by generating relevant and real-time leads, along with displaying purchase intent data as a comprehensive overview.
The campaigns feature world-class thought leadership articles tailored for your partner’s audience together with your products and solutions as well as lead generating content. We segment out content by industry and create it based on data and insights from thousands of campaigns.
Targeted content
Targeted content
Partners love that we’re able to combine lead gen content with thought leadership content, and still promote their favorite brands’ products.
Intent for all
Intent for all
We provide intent data & search behaviors of partners’ accounts, identifying which of their accounts are 'in market'. No other company can offer this to all partners!
Account-based scoring
Account-based scoring
Scores give partners useful context for activities across their target accounts. Higher score indicates greater likelihood to purchase & more accurate follow-up guidance.
The right accounts at the right time
The right accounts at the right time
Empowering your partners with ABM means that those partners will know which accounts to connect with, and when. They’ll close more deals, faster.
Elevate your partners’ marketing capabilities
Ready to see what you’re missing? Connect with us.
There is a better way to do channel marketing.
Let’s connect and talk about how OneAffiniti can help you provide a channel marketing program to your partners that grow you and your partners’ business. Effortlessly.
To learn more about OneAffiniti, feel free to explore the rest of our website and our page for leading brands.
