What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Savannah Bobo

Which through-channel marketing programs actually empower channel marketers, and which are just smoke and mirrors? …

May 10, 2022

Utilization isn’t the only partner program success factor. In order to maintain a partner program that continuously en …

February 9, 2022

How do you take your partner program from “adequate” to “revenue contributor”? You need features that encourage …

January 19, 2022

Today’s channels are increasingly complex, and can no longer rely on the Pareto Principle to drive partner marketing and …

December 16, 2021