Korina Skhinas

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

Studies show that sales reps with high emotional intelligence produce twice the revenue of those with average or below a …

A successful sales strategy involves a clean email database. Keeping a well-maintained database is easier than it sounds …

Out with the old and in with the new — old data, that is. Since 30% of data becomes outdated each year, performing a d …