Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Joel Montgomery
Long-term marketing is the only marketin …
It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …
March 5, 2018
Giving B2B Customers the Content They Tr …
For IT buyers, it’s hard to make sense of all of the competing marketing campaigns flooding their inboxes on a daily b …
February 8, 2018
Growing A Lead List Organically: Why Buy …
For an IT reseller hungry for business, buying potential prospects may seem like a natural course of action to boost its …
January 19, 2018
IT Buyers are looking for security solut …
What do buyers want? It’s the question that should guide every successful IT provider, whether you’re a major vendor …
January 9, 2018
How to Effectively Market on a Limited B …
Every month we talk to thousands of small businesses that have virtually no in-house marketing. They have no dedicated s …
January 2, 2018
Top 5 co-marketing tactics for the IT ch …
Co-marketing is central to the relationship between IT vendors and their channel of reseller partners. The partner recei …
December 8, 2017
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