What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Joel Montgomery

OneAffiniti has been acquired by Incentive Solutions. Together, we will create a formidable channel management technolog …

May 11, 2021

How will the fear and uncertainty surrounding the financial reaction to COVID-19 affect the channel? Now, more than ever …

March 11, 2020

In the past 6 years, our through-channel marketing program has helped small & medium sized partners sell more than $1Bil …

July 17, 2019

Help channel marketers engage with their target audience by providing them with resources to build trust and be cultivat …

June 26, 2018

Earlier this year, we released our second annual Business IT Trends Report. We were able to gather survey responses from …

June 5, 2018

It’s no wonder that so many channel partners are consistently disappointed by the results of their marketing efforts a …

April 18, 2018