Marketing Development Funds

Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …

February 7, 2023

Marketing through the channel effectivel …

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018

‘Simon says’ OneAffiniti has a great fut …

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018

Don’t forget the little guy: helping s …

While you should be thankful for the business generated by your top-performing partners, you should also be wary of the …

October 17, 2018

Through-channel marketing programs that …

Small to mid-size channel partners simply don’t have the time, resources and know-how to craft and execute effective …

September 27, 2018

eMail Bounces: Make it an Opportunity

Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …

September 28, 2017

The Power Hour

You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …

September 21, 2017