Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

‘Simon says’ OneAffiniti has a great fut …

Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …

November 6, 2018

Don’t forget the little guy: helping s …

While you should be thankful for the business generated by your top-performing partners, you should also be wary of the …

October 17, 2018

Through-channel marketing programs that …

Small to mid-size channel partners simply don’t have the time, resources and know-how to craft and execute effective …

September 27, 2018

eMail Bounces: Make it an Opportunity

Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …

September 28, 2017

The Power Hour

You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …

September 21, 2017

eMail Unsubscribes: Is it all bad?

There’s an age-old fear of unsubscribes in the email marketing world. Marketers dread a decrease in list size, and som …

September 14, 2017