Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Alli Campofranco
‘Simon says’ OneAffiniti has a great fut …
Recently, we welcomed Simon Hjorth into the OneAffiniti family. Simon is a veteran of global IT marketing, and is enthus …
November 6, 2018
Don’t forget the little guy: helping s …
While you should be thankful for the business generated by your top-performing partners, you should also be wary of the …
October 17, 2018
Through-channel marketing programs that …
Small to mid-size channel partners simply don’t have the time, resources and know-how to craft and execute effective …
September 27, 2018
eMail Bounces: Make it an Opportunity
Let’s face it: There are few things as aggravating as an email bounce. You need your subscribers to see a message, and …
September 28, 2017
The Power Hour
You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened an …
September 21, 2017
eMail Unsubscribes: Is it all bad?
There’s an age-old fear of unsubscribes in the email marketing world. Marketers dread a decrease in list size, and som …
September 14, 2017
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