What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Alli Campofranco

Looking to increase brand engagement? Make sure your channel marketing program is easy to use, helps your partners save …

April 16, 2019

Through-channel marketing is the new marketing frontier. Between establishing brand consistency and trust, through-chann …

February 28, 2019

The traditional mode of channel marketing is outdated – a curated, long-term marketing strategy is key to getting the re …

February 12, 2019

Based on the analysis of content that drew the most engagement from end-buyers in 2018, buyers want insights into major …

February 4, 2019

In order to be successful, marketing efforts needs to be consistent and long-term. We’ve got the data to prove it – mo …

January 16, 2019

What is the goal of a digital marketing campaign? In the end, the goal of every marketing effort is the same: to make sa …

December 13, 2018