Email List Segmentation: Why and How You Should Implement It

What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …

June 24, 2022

Four reasons to accept — and even embr …

With email marketing, there’s always a fear of decreasing in list size. Here are four reasons to accept and even embrace …

July 25, 2019

Channel partners need incentives

Everyone likes being rewarded for the work that they’re doing. Here are three key lessons why you should offer incentive …

July 2, 2019

Invest, train and transform: the keys to …

Our 2019 Business IT Trends Report is here. Discover where small to medium businesses are planning to invest their techn …

June 20, 2019

Do’s & Don’ts of a Power Hour

Best practices for engaging with your customers after sending out a marketing email. Learn the do’s and don’ts of the po …

June 11, 2019

Self-service marketing platforms and thr …

There is a huge opportunity to use through-channel marketing to support your mid-tier partners who are unlikely to devel …

May 16, 2019

Exploring the underutilization of throug …

Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …

May 2, 2019