Marketing Development Funds
Vendors can optimize marketing development funds to increase sales and reseller brand loyalty. Learn more about the basi …
February 7, 2023
Alli Campofranco
3 ways to support the channel during COV …
We asked our channel partners how the COVID-19 pandemic has affected their current and future business. We wanted to und …
April 8, 2020
Why 75% of partners say they’ll be sel …
We surveyed 800 IT channel partners about Device as a Service, hypothesizing that customers, partners & vendors are miss …
January 9, 2020
Digital First: Channel Partners Want Dig …
Discussing how and why of all the types of marketing available, channel partners want and need the most help with digita …
December 5, 2019
Mid-year channel update: spending rises …
Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …
October 17, 2019
Through-channel marketing: why it needs …
Through-channel marketing automation has the potential to transform the world of channel marketing, if brands can educat …
September 12, 2019
How email bounces (in small doses) are a …
Fewer things are more annoying than receiving a bounce back email when trying to send a message to your subscribers. Bef …
August 29, 2019
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