Social Selling: How it Works

Learn how to leverage social selling to boost brand awareness, engage with your audience, and drive conversions. …

#content
Alex Sleeper
August 23, 2023

Alli Campofranco

3 ways to support the channel during COV …

We asked our channel partners how the COVID-19 pandemic has affected their current and future business. We wanted to und …

#channel-insights
Alli Campofranco
April 8, 2020

CCPA Readiness for SMBs

How does the CCPA affect you, your company, and your subscribers? We’ll give you some high-level details to get you st …

#channel-partners #marketing-tips
Alli Campofranco
March 5, 2020

Why 75% of partners say they’ll be sel …

We surveyed 800 IT channel partners about Device as a Service, hypothesizing that customers, partners & vendors are miss …

#channel-insights
Alli Campofranco
January 9, 2020

Digital First: Channel Partners Want Dig …

Discussing how and why of all the types of marketing available, channel partners want and need the most help with digita …

#channel-insights
Alli Campofranco
December 5, 2019

Mid-year channel update: spending rises …

Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …

#channel-insights
Alli Campofranco
October 17, 2019

Through-channel marketing: why it needs …

Through-channel marketing automation has the potential to transform the world of channel marketing, if brands can educat …

#channel-insights
Alli Campofranco
September 12, 2019