Email List Segmentation: Why and How You Should Implement It
What’s the key to making your campaigns as effective as possible? List segmentation and audience targeting. Here’s why t …
June 24, 2022
Alli Campofranco
Why 75% of partners say they’ll be sel …
We surveyed 800 IT channel partners about Device as a Service, hypothesizing that customers, partners & vendors are miss …
January 9, 2020
Digital First: Channel Partners Want Dig …
Discussing how and why of all the types of marketing available, channel partners want and need the most help with digita …
December 5, 2019
Mid-year channel update: spending rises …
Based on a survey of IT buyers conducted late in 2018, at the enterprise level, stability, and efficiency were the key s …
October 17, 2019
Through-channel marketing: why it needs …
Through-channel marketing automation has the potential to transform the world of channel marketing, if brands can educat …
September 12, 2019
How email bounces (in small doses) are a …
Fewer things are more annoying than receiving a bounce back email when trying to send a message to your subscribers. Bef …
August 29, 2019
Why brands must pursue a service-led app …
Through-channel marketing programs are falling short. It’s time to delve deeper into why that’s the case and figure out …
August 15, 2019
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