15 Easy Ways to Grow Your Email List
It’s well known that the first step to email marketing is to have, you guessed it, an email list. What’s lesser known is that a successful email list requires consistent upkeep. A healthy, growing email list means an increase in prospects and revenue for your business.
So, how do you grow your email list and maintain its effectiveness? What methods do top marketers consistently employ to keep their email lists in tip-top shape? In this article, we’ll be exploring 15 easy ways to grow your email list and reap the rewards from doing so.
The Benefits of Growing Your Email List.
Growing your email list may seem like a daunting task, but the reward is worth it. Email list growth can boost the bottom line of your business. An article from 99firms states that email marketing has an ROI of 4,200%. Additionally, email is 40% more effective than acquisition through social media, so expanding your email marketing is crucial.
Email marketing is targeted, purposeful and personal, so there’s no better tool for your business. The low-lift exercises below are guaranteed to grow your email list and revenue. Let’s dive in and get to work, together.
How to Grow Your Email List.
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Know your audience
It’s important to know your audience so you can create content that will lead to engagements xx. You can use market research or analytics to influence your content strategy by building marketing assets based on their demographics, interests, and behavior.
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Segment your email lists
Once you have a strong grasp on your audience, you should segment them into groups based on common qualities. Subscribers are more likely to engage with content that they relate to, so deploying different types of email campaigns with targeted content to specific groups of your audience will lead to positive results.
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Create a lead generation offer
Giving your audience a reason to sign-up is an effective way to grow your email list. A lead generation offer is something that you give someone in-return for their contact information. Offer your audience something of value to them, like an eBook, that is hosted on a landing page and asks them to provide their email to redeem the reward.
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Send an opt-in campaign
If your email list is showing signs of fatigue, you can send out an opt-in campaign letting your audience know they can continue to receive your emails by engaging and promising to remove them from the list if they don’t respond. Taking advantage of an opt-in campaign ensures you only send emails to high-value subscribers.
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Add an opt-in link to employee signatures
Your employees can hyperlink their email signatures to lead recipients to a sign-up form for your email list. Adding this tool to a natural conversation is a quick and easy way to grow your email list.
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Create unique email content
Launching intriguing, educational, and valuable content will encourage your audience to check their inbox for your emails. Writing unique email copy for each segmented group will make your content worthwhile and influence your audience to share your content with their networks.
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Encourage subscribers to share your emails
Include a forwarding button in your emails to make your content more shareable, and ask your audience to share it within their circles. This tactic will grow your email list by tapping into your audience’s networks for more leads.
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Promote incentives for subscribing
Providing a reason for people to join your email list is sure to expand it. You can offer your audience anything of value to them like gift cards, eBooks, discounts or exclusive content to get them excited about receiving your emails.
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Host giveaways and sweepstakes
Execute a giveaway or sweepstake by promoting it on social media and in emails, then require people to provide their email address to enter. Send reminder campaigns with a link to a landing page with details on contest entry. Just make sure the prize is relevant to the contestants.
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Provide discounts and deals
Offering discounts and deals for signing up to be on your email list is another fine option for growing your list. As always, remember to make the offerings valuable to the recipients.
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Leverage your social media
Utilizing social media expands your audience reach to potential email subscribers. By marketing your email list sign-up on various social media profiles, you allow more eyes to see you. Create enthralling content with a call-to-action (CTA) to post across several platforms to tap into this resource.
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Add a sign-up button to your website
Add a sign-up button to the home page of your website to catch the attention of an even broader audience. This tool will reach people casually browsing your services to those familiar with your brand through the click of a button.
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Include timed pop-up surveys on your site
Another way you can leverage your website is by adding surveys that pop-up after a visitor has been on your site for a certain period of time. This opens your potential reach up to people who are already interested in your business.
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Host events and webinars
Launching a grass-roots marketing campaign like an event is a great way to meet new people, and it allows you to collect new contacts. Webinars make accessing your business more accessible since it may be easier for some guests to join online.
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Guest blogging
Partnering with a guest blogger is a great way to grow your list because it can help build connections with other bloggers and their audiences. Promote the guest blogger through your emails and social media profiles to expand your reach even further.
How OneAffiniti Can Lend a Helping Hand.
At OneAffiniti, we provide custom content creation so, you can access no-cost, high-value content to boost your email marketing success. From providing free marketing campaigns, product one-pagers to resellers, and automated email sends and social media posting, we make connecting with new prospects effortless so your team can spend more time on the higher-level conversations that close deals. We cannot wait to help grow your email list and your business.
